Black Tor Rum

Design: Buddy
Location: United Kingdom
Project Type: Produced
Client: Black Tor Rum
Product Launch Location: Global
Packaging Contents: Rum
Packaging Substrate / Materials: Glass Bottle, Paper Labels, Wooden Cage Stopper

Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rum needed a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that Black Tor are already looking to up production and add to their portfolio.

“The team at Buddy have vastly exceeded our expectations, delivering extraordinary creative design combined with a friendly professional service. We are over-the-moon with our new bottle design and initial sales have been tremendous” – Jonathon Crump, Black Tor Rum

Stacked like the Logan Stone found on Black Tor the logotype is printed with a black foil and a rooftop emboss. Printed on Fasson Fibres paper stock the label has a fibrous stone-like texture.

The bottle is Saver Glass Botanic Mecanique allowing for a large swing top wooden stopper which we had uniquely produced to fit with the bottle structure. The outer packaging was intentionally designed in collaboration with Atlas packaging to enable ease of packing, secure shipping and illustrated with the Black Tor illustration and branding wrapping around the box as an additional brand touch point at point of delivery.