Design: Family (and friends)
Location: United Kingdom
Project Type: Produced
Client: Native Snacks
Product Launch Location: Global
Packaging Contents: Popped lotus seeds
Packaging Substrate / Materials: Plastic
F&f are delighted to launch their latest rebrand for Native Snacks – the plant-based brand that’s bringing delicious and good-for-you Super Street Snacks to rival the mainstream savoury snack players.
The Native Snacks’ rebrand brings to life the business’ mission to harness the power of street food and create a buzz in every pack. Brighter colours and a bolder design increase consumer appeal and improve Native Snacks’ on-shelf presence whilst the refreshed brand world is bolder, livelier and really encapsulates the energy of street food.
Bags that bustle with excitement!
The ideal snack to nibble or crunch, at dinner or lunch, Native Snacks take the taste buds travelling and brings the world’s culinary delights and street food ingredients to our fingertips, in flavours that are right up people’s street – starting with its range of Popped Lotus Seeds.
Popped lotus seeds come from the lotus flower, grown in Bihar. They are a much loved street food snack in India, where they are known as ‘phool makhana’. The seeds are dried in sun and then naturally popped, resulting in a snack that is as light as popcorn and as crunchy as a crisp in well-loved flavours that are right up your street – Sea Salt & Vinegar, Sweet Chilli and Sea Salt & Pepper.
Protein rich, vegan, gluten free, allergen free, under 90 calories a pack AND contain 60% less fat than regular fried crisps – when they’re this healthy and delicious, what’s not to like!
Packs That Give Back
Native Snacks believe that snacks should not only taste good, but should also do good. For every pack sold, the brand donates 1p to its charity partner, Action Against Hunger and supports British manufacturing, with every pack produced in the UK.
Native Snacks are also passionate about promoting sustainable practices. They encourage the use of poly-culture crops to increase biodiversity in the lotus flower ponds, in order to help sustain a natural ecosystem and heat-pop the lotus seeds with bio-fuels, to ensure the popping is as sustainable and as kind to the planet as possible.
“It was truly a pleasure working with Family (and friends) on our major rebrand. It’s always a risk when a company rebrands, however F&f understood our vision for the brand from the onset and the end result has completely transformed Native and the growth potential. They have nailed this and supported in creating a coherent brand across multiple touch points, which is so important in an increasingly competitive snacking space, even more so when our distribution is due to grow by over 1,500 percent”
Charlie Bowker – Co-Founder, Native Snacks