Agency: BasileADV – Resistenza
Creative Director: Andrea Basile
Type Designer: Giuseppe Salerno
Project Type: Produced
Client: Le Terre di Alberto
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography, Foil stamping
A photograph captures moments that last a lifetime.
It was exactly like this for 1730, when, finding it an old black and white photograph of grandfather Alberto next to an ox, the power of the essentiality of that moment make that man become a symbol of an important legacy. A narrative rich in quality, value and legend, which leads BasileAdv and Resistenza to create a unique project and of great impact.
In the graphic realisation of the lettering, which gives prominence to the name of the wine, 1730 turns out to be a full element, distinctive, with numbers of considerable weight and with some brushy terminations that give a feeling of completeness and harmony.