Barrels Of Lakeland

ARMBRAND

Agency: ARMBRAND
Creative director: Arman Auzhanov
Location: Belarus / Russia
Project Type: Produced
Client: Naroch Distillery LLC
Product Launch Location: Global
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass Bottle, Paper

To make a low-cost Belarusian product competitive, attractive and desirable to customer, we have created a name and an image taking into consideration the popular world brands of blended whisky.

The name, color of the bottle glass and the large lettering “WHISKY” support the product category, add style and veracity. The TM contrast communicative set is highlighting on the shelf. A barrel-shaped element with a distiller signature enhances reliability.

Blind embossing on “wine” paper, imitating the wood texture, supports the naming, makes the image whole and adds value of the product.

Finally, we’ve got out a classic trustworthy image, noticeable from a distance among its price segment on the shelf.