GK Premium Aroma Range

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Design: Rajat Jhavar
Location: India
Project Type: Produced
Client: Gouri Keshar
Product Launch Location: India
Packaging Contents: Aroma Sticks
Packaging Substrate / Materials: Paper
Printing Process: Offset printing, Spot UV, and gold foiling

A vibrant and colorful range of packaging for a series of premium Indian aroma and dhoop sticks. Seven packagings were designed that reflect the rich and royal culture of India. Motifs have been picked from Mughal art, ranging from architecture, clothes, paintings, and scripts. These motifs were further simplified and contemporized to match the fragrance they represent. A lively and glowing color palette reflects the wide range of products that the brand has to offer. It all together gives the boxes a rich, premium, modern yet heritage look that goes in line with the brand ethos.