Design: Nude Brand Creation
Location: United Kingdom
Project Type: Produced
Client: Havana Club
Product Launch Location: United Kingdom
Packaging Contents: Spiced rum
Packaging Substrate / Materials: Glass
Havana Club Cuban Spiced is the first Spiced product from Havana Club. This unique expression combines 100% premium Cuban rum with exotic flavours and warming spices to create balanced flavours of sweet vanilla and aromatic spices with hints of ripe guava, toasted coconut and fresh pineapple. The product concept is intended to attract Millennial and Gen-Z consumers to the rum category by allowing them to explore new and accessible flavours without compromising on quality.
The vibrant bottle design created by Nude Brand Creation celebrates the tropical side of Cuba, taking inspiration from the rainforest foliage, utilising an abstracted camouflage pattern to create strong standout and cut through a category which is dominated by nautical-inspired designs.