Design: Yure reda
Project Type: Concept
Packaging Contents: Non-Alcoholic drink
Packaging Substrate / Materials: Glass bottle, Aluminium
BIRELL is a Non-Alcoholic Beer Brand with a specific focus on men, Based in Egypt. The Brand tagline is “Be a man” this tagline reflects the personality of the brand and inspires me to do my design strategy.
The creative approach to choose the concept was to highlight boldness, matureness, creativity, and creating a friendly relation with men and the BIRELL brand to reflect the brand’s overall message.