Cristal

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Agency: WeWantMore
Location: Belgian
Project Type: Produced
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, paper

Meet Cristal: a relatively small beer brand from the backwoods of a small country. But not just any beer and not just any country: Cristal is the first lager made in Belgium – a nation known for its beer. Although their position is downright unique, Cristal didn’t fully own or displayed it up until now, simply because their craft image prevented it. Belgian design studio WeWantMore helped them reclaim their rightful place at the forefront of the Belgian lager landscape with a fresh, yet authentic rebranding.