Design: Ezi Brand Design
Project Type: Produced
Client: Les Vins Arista
Product Launch Location: Canada
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Klein Wyn, which means “little wine” in Afrikaans language, is made with Chenin Blanc, a classic South African grape cultivated for 350 years. This wine can be found in grocery stores everywhere in the province of Québec.
Les Vins Arista entrusted EZI with the project, in collaboration with another graphic designer, to adjust the concept in order to maximize the effects of impressions on this design. Colors and textures inspired by African art are highlighted with metallic, bronze-colored hot stamping. The customized dieline and embossing add depth and an original touch that gives a unique look to the label. The creative design is accentuated with rich and vibrant colors to reflect the essence or the African continent. The brand was made to be affordable but with a unique and sumptuous look that inspire confidence and a high end quality.