Cocoraw

Design: Goh Jia Hern
Location: Malaysia
Project Type: Student Project
School: The One Academy
Tutor: Ong Chung Ping
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

The issue is that most of the chocolate packaging representing Malaysia is plain, lacking the sense of being Malaysian. So, the objective is to design a chocolate packaging that is more meaningful in representing Malaysia and a stable packaging to protect the product.

The limited-edition gift pack is designed using Malaysia’s favorite national animal, the Malayan Tiger. Inside the packaging has listed 8 unique facts about the featured animals which can help to educate people and bring awareness for the critically endangered animal. All of the graphics are hand-drawn as it embodies the traditional and nostalgic quality. The idea can also be expanded to other national animals becoming a series.

What’s Unique?
The individual chocolate packaging is decorated with a unique pattern that simulates the taste of the chocolate itself.