CRX Engine oil label design (Lubricant oil)

Project Brief

Alvand Sepahan Isfahan Co. is located in Iran and is a subsidiary of a petrochemical company. This company had a product named Arj, and the customer was dissatisfied with the previous design of this product. They came to Baly agency for a new design to market the packaging with a new look.

Challenges

It was difficult for me to get started. The employer did not like the plain design and desired a more current packaging design. I created the layout quite simply at first. When the initial set of designs was delivered to him, he remarked that they were really basic. I had to reconsider.

Start Project

I began to examine the samples. I usually attempt to sketch the composition and layout on paper first and then proceed into the program. While drawing, I had a conceptual idea.