Filema Rodion

Design: Luminous Design Group
Location: Greece
Project Type: Produced
Client: Filema Rodion
Product Launch Location: Greece
Packaging Contents: Local Treats

An old lady in the role of a knight who protects tradition. Boxes that turn into fortresses. Arches and banners. Following the visual identity we created for Filema Rodion, a brand serving local treats in Rhodes, we designed the material for their new store by drawing inspiration from the island’s rich medieval history, along with images of everyday life from its 42 villages. The creative universe that came together utilizes the blue & white color palette that governs the brand identity, challenging everyone to raise the banner of authentic taste.