Power Station

Design: Box Brand Design
Location: Hong Kong
Project Type: Produced
Client: Power Station
Product Launch Location: Asia
Packaging Contents: Beverages
Packaging Substrate / Materials: Can
Printing Process: Spot Color Printing

According to the new generation’s attitude towards alcohol is enjoyment rather than indulgence, establish a clear brand impression for the new low-alcohol wine of Power Stations. Hand-painted illustrations add a unique style to the product and bring out a touch of comfort. The brand image of approaching soft drinks expands consumers and sets off a new wave of low-alcohol drinking.