Prussi 2020

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Design: Ahmed Abo El-Hassan
Location: Egypt
Project Type: Produced
Client: prussi
Product Launch Location: Egypt
Packaging Contents: Fishing hooks
Packaging Substrate / Materials: Carton boxes
Printing Process: Digital printing

Prussi is a packaging project for Egyptian-made fishing hook boxes. “Prussi” is a common expressive word of “hook” or “hock” among fishermen that is used in fishing boats. We chose this name to be distinctive and common at the same time, We also made labels of “hooks” that are common among fishermen that seem authentic instead of numbers and codes that were used; In order to be distinctive, authentic, and interactive with fishing enthusiasts.

What’s Unique?
We deliberately chose snipers’ names that are most widespread among fishermen, fishing professionals, and enthusiasts. Such as Shalat, Karsh, Latash, and Malawi. Sharing the same common language with you as we share the same interests.