The Tapir

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Design: Jeffry Lai Yun Xiang
Location: Malaysia
Project Type: Student Project
School: Tunku Abdul Rahman University College
Tutor: Mohd. Rizzham Bin Ishak
Packaging Contents: T-shirt
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

The Tapir is one of the projects under an apparel brand called Ah Boiii. The aim of this project is to let nowadays teenagers get more attention to endangered species. Malayan tapir is one of the endangered species in Malaysia. So, Ah Boiii hope by this design can gain more attention from people to protect and realize this type of species.

What’s Unique?
The structure of The Tapir’s box is designed to have a few layers. In the first layer when you open the box, you will see a pop-up section. The aim of this pop-up section is to attract an audience to know about the background and the meaning of this project. Below the pop-up layer is an insert part to hold our t-shirt box. This kind of packaging is fun and attractive. It looks young and suitable for Ah Boiii’s target audience.