Design: Zarif Graphic
Project Type: Produced
Client: Fadak Saffron supplier
Product Launch Location: Iraq
Packaging Contents: Saffron
Packaging Substrate / Materials: Paper, Glass bottle
Printing Process: Digital printing
As the most expansive spice in the world, saffron needs packaging that can convey an eye-catching appearance and reveal the product’s great value to its audience. Our agency tried to show off this concept in FADAK Packaging design with a simple-yet-luxury theme that would suit the product as well as its brand. Therefore we felt that using black as the packaging background and gold printing foil for some of the essential elements was a fitting choice to make. this will grab instant attention and keep the potential customers focused on the right things. We also utilized beautiful imagery and extended it as far as the other side of the packaging. in addition, we followed images of a bowl filled with saffron and Autumn Crocus (saffron flower) with UV printing to make the whole design bolder and more attractive.