Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Glass, paper
Smari Cretan Honey company has asked us to design a label for its new product, PEFKOTHYMAROMELO P.D.O. (pine and thyme honey), which has high nutritional value and is produced exclusively in Crete.
The inspiration for the design was the very name of the product. Smari is called the flock formed when the queen and her followers leave a hive to create a new one. The hexagons that move freely in space symbolize the bees, which gather together to form a new hive. At the center of the hive, there is the queen. Perfect symmetrical shapes suggest a well-organized bee society. The hexagon, using motifs from the Cretan textile industry, captures the new hive and the result is right!