Design: Luminous Design
Project Type: Produced
Client: Taresso Artisan Coffee Roasters
Product Launch Location: Global
Packaging Contents: Coffee Capsules
Packaging Substrate / Materials: Paper
Reflecting the irreverent and raw brand’s voice into the packaging, we created a rough black & white illustration of the goat -the trademark of Taresso- dominating the pack’s space.
The hand-drawn illustration is exuding an organic feeling as well as is forming a personal connection with the coffee aficionados, with the goat staring right in their eyes. A strong visual effect is formed, echoing the character of the capsules.