Vins Petó

Design: Estudio Kiuu
Location: Spain
Project Type: Concept
Packaging Contents: Wines
Packaging Substrate / Materials: Glass Bottle

Vins “PETÓ” is a line of three wines (rosé, white and red) from Bodegues L’Agulla. Young and fresh organic wines with D.O. Penedès.

The naming, Petó (kiss in Catalan), a name that transmits passion for wine and for sharing it. We created a game based on the word Petó, where the variety of wine is the one that marks the type of “kiss” of each one: Petó Merlot, Petó Xarel·lo and Petó Cabernet.

On a graphic level, we designed a small visual game based on the letter “P” (Petó) and the illustration, where the different positions and colours vary according to the type of wine. A fresh and close graphic style, both in the use of typography and in the illustration style.