Design: Sparrow Design
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Bread
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
“Domowa Piekarenka – Home Bakery” means safely packed baker’s goods that anyone can bake in an ordinary home oven. The offer includes six types of baker’s goods, including wheat Kaiser roll wheat, kaiser roll multicereal, breakfast roll, potato roll, mini baguette wheat, and ciabatta – all with the so-called clean label, that is without enhancers and preservatives. The “Domowa Piekarenka” products are available in the largest retail chains in Poland, such as Lidl, Dino, Carrefour, and Tesco. “Domowa Piekarenka” is the first consumer brand introduced by the NOWEL bakery, whose baker’s goods are available in almost all popular retail chains in Poland and on several global markets.