J Spa | From raw jade to J

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Agency: Comma Media
Designer: Thuong Le
Art Director: Anh Ho
Location: Vietnam
Project Type: Concept
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Glass
Printing Process: Foil stamping, flexo

J Spa is a local brand with a more than two-year history of growth, specialized in beauty treatments and massage for ladies. The objective of this project is to modernize, be more luxurious, and wow the correct target group by changing the brand identity.

From “Jade” to “J”
We concentrate on the idea of “sharpening the raw gem into a priceless one”. Inspired by valuable jade that has been polished into brilliant and flawless jewelry, J Spa represents how beauty may be refined through time and via J Spa.