Design: Yael Méndez
Project Type: Produced
Client: Cervecería Sin Miedo
Product Launch Location: Mexico
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Pleyad is a craft beer born in Morelia, made it with national and international quality ingredients, resulting in taste and aroma experiences out of this world.
That’s why the brand is based on The Pleiades, an open star cluster that can be seen in the night sky, which hold a prominent place in ancient mythology and a diversity of meanings in different cultures as well. Each of its main stars is represented by a different style of beer.
Each of its main stars of The Pleiades is represented by a different style of beer.