Design: Slice Design Ltd
Location: United Kingdom
Project Type: Produced
Client: Luvbiotics
Product Launch Location: Europe
Packaging Contents: Dental Care
Packaging Substrate / Materials: Tube, Carton, Blister Pack, Bottle

Slice Design creates packaging for new probiotic dental range

Hampton Brands have launched a new first to market advanced dental hygiene range with added probiotic strains to help maintain a healthy balanced oral microbiome.

Luvbiotics® believe everyone should be able to live a healthy, happy life to the fullest and craft innovative products to boost wellbeing. The new range includes lozenges, mouthwash and toothpaste that is developed by dentists and world leading experts in probiotic science.

Slice Design were approached to create the branding and packaging design for this new dental range whose mission was to introduce customers to a new, unique and advanced dental care that addresses the needs of todays’ busy consumers seeking healthier products.

We rooted the brand in mouth confidence and social networking. The more friendly bacteria you have, the better your oral health and the more confident you are. It was key for us to educate the consumer on the effectiveness of dental probiotics whilst converting a premium, professional and fresh new brand that delivers ultimate oral hygiene in a friendlier way.

Luvbiotics® are pioneering advanced dental hygiene that is powered by probiotics with xylitol and natural ingredients. To highlight the unique ingredients used in all Luvbiotics® products, we created a Bionet technology icon on pack that promotes the benefits of the blend of good bacteria and natural ingredients with dental benefits across the range for a happier, healthier mouth.

Alan Gilbody at Slice Design Limited helped to explain some of the design features on pack.

“Our packaging design positions the brand as experts in mouth confidence. Fresh shards are connected on pack mirroring the social networking aspect and blue tones are used to emphasise a superior clean from a trusted brand”

“Slice Design Ltd have been an absolute pleasure to work with. They are simply excellent at everything they do – building brands, cutting through the clutter and working as one team with brand owner to create outstanding creative executions. A really fun and personable team to work with who are reliable, professional and flexible in meeting clients needs and expectations. I highly recommend Slice Design, they are a fabulous team!” – Stephanie Mackenzie,Luvbiotics Marketing Manager

What’s Unique?
Luvbiotics® breakthrough bionet technology is a first to market British innovation, developed by dentists and world leading experts in probiotic science to balance oral flora for a happier, healthier mouth.