Traditionally collaborating with Zavod Bulbash LLC, the agency ARMBRAND for the third time in 10 years has updated the design of the BULBASH vodka main line.

The large contrast label of the “respectable” shape adds more confidence and forms an additional area for harmonious arrangement of many elements accentuating the high quality of product. Using of thin aluminum with the relief hot stamping texture combined with the dominant black color makes the image high-status.

There have been created two versions: the Cyrillic one for the CIS market and the completely English export version which makes the product international and understandable for the global market. The design concept is adapted for a line of six volumes and three flavors.

The new image has become more premium, noticeable on the alcohol shelf, and at the same time providing the established consumer trust.