Illustrator: Yi Qing Gan
Project Type: Produced
Client: Amazin Graze
Product Launch Location: Malaysia
Packaging Contents: Canister, Granolas, Nut Butter, Nutcracker, Almond, Seasonal, Christmas, Whimsical
Packaging Substrate / Materials: Canister, Cardboard, Glass Jars, Aluminium Pouch, Plastic
Printing Process: Die cut, Spot UV, Offset printing, Gold stamping, Matt Lamination
This holiday season, Amazin’ Graze is here to help you (Re)Discover the Magic in Christmas by treating you to a holiday filled with unforgettable memories. No matter near or far, Amazin’ Graze wishes that everyone can spread kindness through thoughtful gifting during this challenging time. This gift of health with Amazin Graze’s all-natural snacks is thoughtfully packed in the dreamiest seasonal packaging.
In the Amazin’ Graze version of Nutcracker, Mr. Nutcracker aka Harold, and his friends brought Grace for a walk in the woods of Nut Land to (Re)Discover the wonders of magic in Christmas. Throughout the journey, Mr. Nutcracker and friends played cheerful songs to make the magical journey an interesting one and they were also fascinated with various nuts along the way. Eventually, Mr. Nutcracker and Grace found the magic spell in the middle of the woods with their friends and they were exhilarated with joy.
Grace believed that there is always light in the darkness, which made this inspiration from the story of the Nutcracker extremely appropriate this year as it reminds us that we can always find light in the darkest of times during this pandemic.
This collection is designed to remind everyone to Have the ‘Most Wonderful Time of the Year’ with curated and timeless handcrafted goodies. Filled with deliciously healthy creations. To raise the Christmas spirit, the canister has even included a limited edition tea towel surprise in it too!
The festive snack gift box isn’t just designed with beautiful seasonal visuals, it can be upcycled as a gift box itself and it is eco-friendly as it can also be upcycled as a storage box or even repurpose for Christmas. The visuals behind this collection is also to inspired people that there is light in the darkness despite how the pandemic has affected the holidays differently.
Meanwhile, the nut butter packaging box was designed in a beautiful die-cut, 8 luscious nut butter spreads are packed in mini jars which is eco friendly to package it in an adorable selection. Offset printing along with some gold stamp foiling has made the artwork outstanding.
The inspiration behind this design is to remind everyone through her illustrations on this collaboration with Amazin’ Graze that ‘we will all walk through hard times, and when the moment of joy is unveiled, let the moment be frozen.