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Design: The Fubo
Location: Vietnam
Project Type: Concept
Packaging Contents: Coffee bean
Packaging Substrate / Materials: OPP/AL/PE with zipper and degassing valve
Printing Process: Gravure printing

Xanhhub was built as a prestigious center for assessing the quality of green coffee beans, and also as a training center for knowledge and skills in quality assessment for people doing business with coffee.

The packaging was developed from the combination of coffee beans and coffee flowers to create a seamless connection with Xanhhub’s brand identity.

The color applied for the packaging ranged from the green of green coffee beans to the brown of roasted beans through different levels from light to dark roast. The color was inspired by the coffee bean’s missionary journey from the green bean to the flavorful end.