+39 Espresso

Logo design and packaging design system for +39 Espresso, an Italian-American startup making high-quality espresso capsules with beans sourced from across the world and roasted in Italy.

+39 is the country code (phone) of Italy and is used in the primary wordmark with the product name ‘Espresso’, encircled within a coffee stain- giving the appeal of a ‘seal’ to the logo.

The fonts used are Octanis Slab and Sans (modern, technical and minimal appeal), with the supporting graphic element of the jagged stamp edges (origin-based), use of pastel colours (European appeal) and a botanical illustration of a coffee plant (product focus).

The packaging design system is understated and informative, focusing on the description of the varieties of espresso. This system is expandable for introducing new variants of espresso.