This is a rebranding project for Mallia hair perfume based in Indonesia. The name mallia was inspired by a beautiful city in Greece. This project is to rebrand the visuals of the brand and create a hampers packaging consisting of 9 hair perfumes and 1 hand sanitizer related to the pandemic era. We replace pillars on the top layer of the fountain with Hygieia because she’s the goddess of health. The idea is for her to protect the hand sanitizer as the symbol of health. The use of fountain and water in this packaging is as hope for wealth and prosperity.

We put forward sustainability as the packaging can be reused as a jewelry box or skincare and makeup organizer. We also provide a greeting card to thank buyers where they can also scan the barcode printed in the card that will lead them to a packaging user guide drive. Our greeting card is also made of seed paper that we will change the seed every month for 9 months (seed planted will be accordingly to the flower scent notes that the 9 muses presented), and repeat.

celine venusa

Credits:

Project Lead:

Celine Venusa


Concept & Designer:

Celine Venusa

Denise Nathania I

Florence Nelda

Nadia Wirawendra

Nathasya Aprillia

Reiviolita Laura Angela

3D:

Celine Venusa

Florence Nelda

 

Sketch:

Nadia Wirawendra

 

Illustration:

Reiviolita Laura Angela

Nathasya Aprillia

Client:
Mallia Hair Perfume