Caribou Creative

Vancouver Island, Canada

Loops Jewellery is inspired by the natural, rugged habitat of the Pacific Northwest. Owner Jill Bernakevitch works out of her home studio on Vancouver Island, surrounded by the ocean, forest, and mountains, and finds solace in designing and assembling every handcrafted piece of jewelry. Jill reached out to me for a re-brand as her business began to flourish and she knew she needed to polish up her assets and elevate her brand to reflect the quality she puts into her jewelry. Sustainability was at the forefront of this project, and we worked together with local printer Workhorse Press on some custom-designed packaging that includes ethically sourced stock, zero glue for ease of recycling, and minimal ink to reduce waste, all while creating a design that is effortless, chic and unique to Loops Jewellery. ‣ Identity (Rebrand) ‣ Web (Squarespace) ‣ Packaging (Workhorse Press) ‣ Copywriting (Heather Maxwell Hall) ‣ Photos (Paige Owen, Kitt Woodland)