VOLFAS ENGELEMAN – Vintage beer packaging update

Volfas Engelman – one of the oldest & most popular Lithuanian brewhouses. The brand name was revived only in 2011 after long being stripped of it during WW2. In a short period of time, it became one of the most popular beer brands in Lithuania.

Renewing brand marks and packaging designs is not an easy task for brand names with such recognition when even a slight change can influence unwanted customer response.
The overall graphic structure was kept, just outdated illustrations were simplified a bit and some unnecessary details were removed from the design. Moreover, historic heritage-inspired new wordmark creation. Using the vintage label shapes and forms new logotype and slightly modified “shield” graphic elements were created. It communicates the rich history of the brand as well as connects with evolving customer needs at the same time not losing recognisability and raising brand awareness.