An innovative way to showcase baked goods on the retail shelf without the use of plastic windows. Through consumer insight, we gathered that buyers liked to see the baked product before purchase. Inching towards sustainable packaging, we used food-grade paper boxes with the photograph of the actual product, however imperfect, on the lid. This ensured that the consumer actually saw the product being purchased without the use of plastic. The boxes arranged on the shelf also make for great visual display as actual products cannot be placed due to spoilage, contamination and hygiene. WHAT YOU SEE IS WHAT YOU GET!