Пржионичар (Roaster)

Пржионичар (Roaster)
Skillfully crafted coffee

The coffee market in Serbia is very strong. In addition to all espressos, blends, instant coffee of all kinds, traditional (Turkish coffee) is still the most dominant. However, traditional coffee with new generations is slowly losing its audience. The idea with Пржионичар coffee is to place the highest quality traditional coffee on the market and invite younger consumers.

The logo is a cyrillic typographic design, where the word Пржионичар is abruptly cut at an angle making the top and bottom part. The same angle was applied to the packaging itself, dividing it into two parts, the top part with clear branding and the coffee strength label and the lower part with an illustration. The design runs away from the conventional display of traditional coffee in Serbia with the obligatory image of the coffee itself smoking on the packaging. There are two products in range, classic and strong coffee.