A cosmetics set that can be given as a gift or used on its own. ELLA is a Greek word that means “goddess of the moon,” and it is thought to be beautiful. The brands’ main goal was to make gifting easier with their already sorted makeup combos available in different themes such as BOLD, Ella Cosmetics products are vegan and have not been tested on animals. The products are free of chemicals. The products are compact, aesthetically pleasing, and functional, as well as cost-effective.

For people who love to spend on makeup. Working-class who don’t have time to find a perfect gift for loved ones and also for people who travel alot like influencers and bloggers. Most decision-makers would be women.