Sa’em is a food (mostly dates for now) business that’s trying to start out with a bold-tey-minimal visual identity. Pyaram, Pyaram, Khasavi, Mazafati, Zahedi are Sa’em’s different types of Quality-Persian dates that are quite popular in the industry. however, since Sa’em is only a startup and still has a long way to go, standing out isn’t really easy. that was why it was super important to us and our client to represent the design both clearly and effectively.

In Sa’em date labeling and its brand logo design, we wanted to avoid the same old Cliché output and start the process in the most distinctive way possible. Therefore, we designed different types of dates with a similar pattern that’s focused on expressing a short-and-sweet message which is why you can instantly see the logo and product’s name with a simple glance in less than a second. this also left us enough space to show off the product.

The background is inspired symbolized by decorative tiles and popular Persian rug traditional patterns to represent originality and great quality.