Mirza Sahab Elaichi

Saadiweb

New Delhi, Delhi, India

Saadi Web created the brand and packaging to reflect this care and all-natural ingredients, giving Mirza Sahab Elaichi a look that looks well… good enough for humans! From the organic, spontaneous patterns and playful colours, down to the adorable cardamom flower, the Mirza Sahab Elaichi brand is joyful and charming, just like our furry friends. Mirza Sahab Elaichi is hand-picked cardamom seeds blended with the finest quality saffron and coated with shiny silver leaves. Mirza Sahab Elaichi is our traditional mouth freshener in a modern avatar, a true combination of heart-melting flavour and sumptuous freshness that will surely entice every taste bud. We have introduced Mirza Sahab Elaichi which is our traditional mouth freshener in a modern avatar, the taste of which will be an instant buzz for the new generation of mouth freshener lovers. Our developers have created amazingly delicious red, golden, and cardamom flower combinations. On top of this, he added functional ingredients to help Mirza Sahab Elaichi recover from the stress of his busy day and modern life, so that he can make the most of every moment. Mirza Sahab Elaichi Mouth Freshener helps the eater completely and with all the senses.

We have created a logo symbol that anchors and centres the audience. In fact, this is the essence of the letterforms of cardamom. The typography we have chosen is clean and straightforward. An intuitive trait occurs when the eye moves around the box, easily taking in one bit of information at a time. We chose the cardamom flower as a vector when we were considering how to more clearly express the idea of ​​being present. We then layer in flavours, so the buyer not only understands the functional benefits of cardamom mouth freshener but also provides an understanding of the taste experience. The overall look is fresh, modern, vibrant but not frantic. Mirza Saheb Elaichi believes that it is an accurate reflection of personality and values. In which saffron and cardamom seeds along with precious ingredients give you the rich flavour these moments really deserve.

Saadiweb

New Delhi, Delhi, India
Credits:

Agency: Saadi Web

Art Director: Zubaid Ur Rehman

Graphic Designer: Nabeel ur Rehman

Writer: Sadia Rehman

Location: India

 

Client:
Mirza Sahab Group