CLICKER – Not just your regular every day wafer! We wanted to enforce the fun, bright, energetic, and young brand persona within the package and language for Clicker. We developed our own descriptors for each flavor written in a catchy yet descriptive way to ensure the brand is uniquely identifiable. The story behind the Name: CLICKER came from the wafers. Our concept of the packing design is explaining the original color of the wafer drowning in premuim (Cappuccino – Blueberry – strawberry – Caramel).