Punjab Sind | Mumbai

Brief: Punjab Sind is Mumbai based Popular Dairy that has approached me for an elegant and unique design for its brand. They want a design that is traditional and will be liked by their customers.

Concept: Using clues that  Indians would effortlessly associate with Indian traditions. Used Rich Colors Loved by Indian people. This would be picked up by audiences as a signal meant for them, making sure that this segment was not overlooked. I found the best color from the spectrum.