Abilyn’s Frozen Bakery

Abilyn’s Frozen Bakery creates deliciously decadent frozen desserts that are allergen-free and contain no artificial colors, flavors or preservatives. Take a look at the ingredient list from any national brand in this category and you’ll discover just how big a deal this is. Not surprisingly, the founders of Abilyn’s started promoting their products by focusing on their all-natural credentials but sales remained flat. Customer research uncovered a surprising insight: for people shopping this category, their first priority is flavor. Buying an ice cream cake is a special treat, regardless of dietary restrictions, and customers want to be assured that the extra calories will be worth it.

I was tasked with cooking up a new brand that expresses the flavor of this unique food company.

Scope of work included:

• Brand Strategy
• Mission and Value Proposition Statements
• Brand Name + Tag-line
• Brand Guide
• Logo
• Website
• Package Design
• Point-of-Purchase Displays
• Uniforms
• Sell Sheets
• Trade Journal Advertisement
• Retail Signage