Trpimirova ul., 10000, Zagreb, Croatia

Croatian agency Šanavala Concept Store has partnered with Lasta, a legendary confectionery brand from Bosnia and Herzegovina, on a major rebrand of its identity and packaging design following the relaunch and significant investment in Lasta production capabilities.

Created to help the brand become the leading accessible premium confectionery brand in the region, this rebranding is one of the biggest marketing projects in the Adriatic region this year.

The total rebranding project included logo redesign, packaging redesign, product development, and complete corporate and brand identity revamp, together with a new communication platform that will communicate companies iconic heritage and focus on the future. One of the flagships of the redesign is certainly a new logo which is a crafty monogram dedicated to the company’s name Lasta (eng: The Barn Swallow), a symbol of spring.