Lolita. Extra Virgin Olive Oil


C. Portales, 21, 26001 Logroño, La Rioja, Spain

“She was Lo, plain Lo, in the morning, standing four feet ten in one sock. She was Lola in slacks. She was Dolly at school. She was Dolores on the dotted line. But in my arms she was always Lolita”.

This is Vladimir Nabokov’s description of Lolita, above all a linguistic artifact, a verbal feat, an example of subtlety spiced with sonorous French phrases.
The novel, which was published by a French erotic publisher, branded as pornographic, made the film director Stanley Kubrick decide to take it to the cinema, and it was his definitive success. The script was written by Nabokov himself.

One wonders if Lolita is a love novel, in any case it is considered an erotic novel. The moral concepts derived from the concept of “perversion”, supplied by psychological approaches, allow us to doubt that this is properly a love novel. But, in his own way, Humbert loves her.

The true story of Lolita unfolds in the realm of the fictional. In the spirit of a man lovingly and sexually conditioned by a fixation that fable, based on it, what he thinks he perceives.

The design and naming that we created for the Lolita extra virgin olive oil is based on that unhealthy passion that the male protagonist of the work develops for Lolita, a girl barely 12 years old.

The packaging tries to capture that sick, obsessive and perverted “love” through a sober and minimalist symbol: an inverted black heart, which thus becomes an ass.