One of the largest meat producers Nematekas decided to enter Ready-to-Cook product segment.
Appetizing pictures have to get exceptional attention when you trying to sell food. Also, it is important for the vast majority of customers to see the actual product, therefore leaving a small cutout window in the front.
The name that we created “Paruošta Kepti” which literally translates as “READY TO COOK” was a no-brainer. It gives instant recognizability and a clear message about the product itself. For easy identification and separation, not only different pictures but also colours were used.
A short description of preparation and informational badge about the product package was added seeking more convenience for the consumer.
The product was a huge success in the first 6 months.