Paesana Foods partnered with Tipton & Maglione to introduce its line of new cooking sauces. For this product launch, I worked closely with my Creative Director, Jowill Woodman to create imagery that reflected family tradition, and warmth and showcased simple, fresh ingredients. I provided creative direction for product shoots and served as Art Director for launch materials. Deliverables included product labels, packaging, promotional recipe book, sell sheets, ads, trade show materials and a website refresh.
Agency: Tipton & Maglione