SCOTTISH LEADER & ISADY COLLABORATION

INSPIRATION
Famous whisky brand, Scottish Leader continues to break convention through their ongoing collaboration with a collection of Artists and Influencers called I See A Different You (ISADY). Their common inspiration is seeing things from A New Perspective and re-visioning the world in a positive light.

IDEA
Scottish Leader took the ISADY team to Scotland. They returned with a unique creative interpretation of their experience that we used as a basis to design a Limited Edition Label and Gift Box that captures Scottish Leader/Scotland through ISADY’s eyes.

DESIGN SOLUTION
SA meets Scots and Soweto Heart is born. We drew from the ISADY team’s standout sense of fashion. One of the outfits they wore on their trip was a twist on South African Pantsula style. In design, we combined Pantsula patterning with traditional Tartan, also incorporating the beautiful greens for which Scotland is famous.

RESULT
Capturing the attention of new markets with a major buzz on social networks and a high shareability and talkability factor.