Mixology Maker

Mixology Maker: Creating a Brand Identity for a New Mixer Line

The Drinks Company had a vision for a line of versatile, easy-to-use bases for cocktails and mocktails—Mixology Maker. The company hired Crème de Mint to create packaging for the drink mixes that encompassed both the enjoyment of making at-home cocktails and the authenticity and freshness of their mixers.

Our vision for the brand identity centered around a fun experience—we wanted consumers to picture themselves enjoying the art of mixing drinks, with or without alcohol, for their friends and family. We wanted the packaging to be eye-catching and lighthearted while also highlighting the elevated quality of the products. The colorful hand-drawn fruit illustrations are fresh and enticing, drawing in the consumer. The black in the center adds sophistication and quality, reflecting a premium brand. Crème de Mint’s designs produced a feeling of fun, merriment, and quality, setting the brand apart from competitors and appealing to the target audience.