Steam Roastery

We developed a visual identity for Steam Roastery, which specialises in serving only the finest coffee, to express the promise that the brand wants to make to its clients.

We wanted the logo to be curved to communicate smoothness and quality. It is made up of the letter “S” with a treatment of the shape of the coffee bean and leaves.

The colors are based on the naturally occurring colours of coffee, which we thought to be rich and effective for representing our concept.