Nazure Egypt

Nazure is an electronic application to provide food that is ready to be prepared within 5 minutes, the application came to help middle- and above-middle-class Egyptian women in providing high-quality home food with an appropriate price and to erase the worries of time for women who work, married, do not have time to prepare food for them or to her family.

This brand provided the audience with what they needed from food and was placed at the appropriate price with excellent ingredients and quantity of food for one dish. I worked on the commercial identity in general, and the beginning was with the strategy, then defining the sale offer and creating a mood board, and I moved on to create sketches of the elements of visual identity, and in the end, I designed applications for Visual identity on software. The goal is to demonstrate the character of a brand that is feminine, friendly, fresh, gourmet