Foodlink is a proud Ugandan business started from humble beginnings by a daughter inspired by a chef and father. Foodlink began as a pastry shop in 2017 and is now a supplier of many food ingredients and foods. Across a wide range of offerings, there was a distinct lack of brand awareness, brand blocking and a confusing mixture of messaging and statements.
A new brand identity was developed. Focusing on the family-based business, the brands’ new goal is to bring people together at home – delivering products that feed the fam. The new packaging design language depicts humble simplicity and sheer pride in the products made.