Mori Wine

We were asked to create an eye catching and memorable wine lable, for a new brand from Napa Valley. Although the brief was to create something edgy and rebellious, it still needed to maintain a simple and classical look that could stand the test of time. The brand name Mori means death, so a skeleton seemed the obvious image to express this, only the skeleton is knelt, with arms stretched open, embracing death in a bold and fearless way.