OMG is a brand of lactose-free whipped cream created and manufactured in the USA, formerly known as Smackin Whip. The company’s goal was simple: to provide delicious, dairy-free, vegan, kosher alternatives to traditional, food-limited sweet tooth desserts that retain the look and feel of traditional desserts. Simply put, the mission of the company is to give people a holiday and bring some goodies into their lives. We think that for people with dietary restrictions this is an emotional and festive event, and we do our best to convey these emotions in naming and packaging!
With the help of identity and packaging design, convey the feeling of surprise and joy when a person finds delicious dairy-free desserts. Emphasize the proverbial name and create an authentic atmosphere of celebration wherever “OMG!” products appear. Moreover, we need to create a remarkable design that would stand out among competitors.
We started the creative process, initially studying the features of the product and the market, and conducted an analysis of competitors. This stage provided an answer to how the packaging might look so different from most competitors. We realized that many are talking about the product itself, but not talking about the sensations when you can finally afford to eat dairy products. This feeling sounds like, “OMG, It’s dairy free!”. And when you get a really delicious lactose-free product, it’s like a gift from the gods. And we propose to celebrate this event with the help of our packaging.
We looked at several options for how we can convey the holiday feeling on the packaging. And we settled on a character who embodies the deity of celebration and taste. The idea for the characters was inspired by Indian masks, which were a symbol of deity worship. We didn’t want to give the character specific human or animal features, so we were looking for an abstract image that would be kind and cheerful, and reflect the essence of the deity We selected the best of the options and adapted them for different tastes. For each taste, we have developed our own personal God “Soy God”, “Almond God”, “Coconut God”.