Byron Bay, Australia
Branding + Packaging Design
Darl Bars are a healthy treat, handmade in the Byron Bay region using premium organic ingredients sourced from local farmers. The bars are handmade with activated, slow-roasted chickpeas, organic seeds, and fragrant spice blends, baked with a touch of organic brown rice syrup and macadamia oil to create a soft, melt-in-your-mouth ‘darliciousness’.
The concept behind the branding and packaging design was influenced by the brand owners of Thanks Darl and their love for ’70s music. This theme was adopted throughout the design in the fonts and colour palettes used. Each flavour has its own unique colour palette and flavours include Caramel Pecan, Cinnamon Almond, Dark Chocolate & Hazelnut, Dutch Cocoa & Sourberry & Turmeric.